
Based between the UAE and KSA, Holloway will aim to accelerate the agency’s momentum in the region, partnering with ambitious brands to shape new experiences at the intersection of creativity, culture and emerging technology.
Geoff Northcott, CEO of AKQA EMEA, said, “Holloway brings a compelling blend of entrepreneurial spirit, creative leadership and regional expertise. His vision for harnessing AI and innovation in culturally resonant ways aligns perfectly with our ambitions for the Middle East. We’re delighted to welcome him as we continue to grow our offering and expand our impact in MENA and beyond.”
Holloway will collaborate closely with AKQA’s global and regional leadership teams to deepen client partnerships, grow local talent, and continue evolving the agency’s AI-powered creative model for the region.