On Thursday, July 10, Campaign Middle East, will host a private-access awards clinic to help brands and agencies within the region sharpen their submissions for the upcoming Agency of The Year Middle 2025 awards.
The free-of-cost session will offer practical advice on crafting winning entries, choosing the right categories, and avoiding common pitfalls.
Campaign’s Agency of The Year awards differ from others in the industry as they aim to highlight best business practices, celebrating performance, culture, innovation and diversity. This clinic will include a breakdown of each category and insights into the entry process.
“To answer a question that we get asked quite often, let’s clarify: Campaign Middle East’s Agency of the Year awards is not about campaigns or about creative effectiveness,” said Anup Oommen, Editor, Campaign Middle East. “These awards evaluate agencies’ business success, brand and business outcomes, financial performance and growth, workplace culture, and commitment to industry values such as diversity and inclusion.”
Attendees can also expect top tips from jury members on what they’re looking for as they score submissions.
“If your agency has set its sights on one of our coveted trophies, its not good enough to merely ‘be the best’ or ‘believe you are the best’; you will also need to make the case for it well to a jury of client-side marketers,” Oommen added.
This year, the Agency of The Year Middle East awards includes six new categories:
- Branding Agency of the Year
- Holding Company of the Year
- In-House Agency of the Year
- CSR Initiative of the Year
- Head of Agency
- Head of Network
The awards clinic will explain in detail the clear objectives and tangible results submissions must include in a 20-minute long interactive webinar. This will include a Q&A session that offers an open forum to have specific queries addressed.
To confirm your attendance, sign up for the awards clinic here.
