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Digital

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

Swarovski’s Sarah Dja Yahia shares how relevance is the new currency for premium brands in the Middle East.

Relevance is the real luxury

Effective Sharjah

Effective Branding & Digital Agency expands offerings, adds to Sharjah offices

HAVAS Red ME’s Dana Tahir explores luxury as cultural aspiration; consumers are not just buying but interpreting, curating and shaping it.

‘Luxury has always been a reflection of cultural aspiration’

Harrods is extending their partnership with Fashion Trust Arabia (FTA), celebrating culture and localisation for the modern luxury consumer.

Harrods extends partnership with Fashion Trust Arabia to champion cultural authenticity

BigTime Creative Shop has been shortlisted for its Call of the Kings campaign, among others.

The Gerety Awards: BigTime Creative Shop shortlisted; MullenLowe MENA claims MEA Agency of the Year

seedtag

Seedtag enhances targeting with neuro-contextual advertising

The future of beauty in MENA from ‘The Beauty Edit’ by Spark Foundry ME

JD Sports and adidas

JD Sports and adidas lead with local culture in their ‘SMU campaign’

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THE WORK

L’Oréal Paris

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

adidas Al Ahly FC football club

Advertising Creative Digital Featured Marketing Media The WorkJun 9, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Featured Marketing The Work VideoJun 4, 2025

ICON brings Sharjah’s story to life through cinematic storytelling

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2025

EBM Peek Freans campaign builds AI-powered YouTube series for children

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Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

Jun 11, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Jun 11, 2025

The future of beauty in MENA from ‘The Beauty Edit’ by Spark Foundry ME

Jun 9, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Jun 9, 2025

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