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PR

Claire Lawson, Managing Director, Impact Porter Novelli - IPN - on client experiences and PR

Is data the real powerhouse behind modern PR?

Active Progressive Communications partnership

Active and Progressive Communications form cross-regional partnership

Seven Media

Seven Media reveals five new business wins in the Middle East

TishTash MD Polly Williams steps down after nearly a decade

PRCA Pitch Forward

PRCA MENA launches Pitch Forward survey to reshape pitching practices

mental health

It’s time we talk about mental health in agency life

Current Global MENAT

Current Global MENAT strengthens team with new hires

Excellera

Instinctif Partners MENA acquired by Italy’s Excellera

Agency of The Year Middle East 2025 now open for entries

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THE WORK

adidas Al Ahly FC football club

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Featured Marketing The Work VideoJun 4, 2025

ICON brings Sharjah’s story to life through cinematic storytelling

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2025

EBM Peek Freans campaign builds AI-powered YouTube series for children

deliveroo campaign

Advertising Creative Featured The WorkMay 30, 2025

Shantelle Nagarajan

Deliveroo is ‘Petvertising’ with interactive OOH campaign for pets

Media World Sonic branding

Advertising Creative Digital Featured Marketing Media The WorkMay 30, 2025

Media World launches sonic branding by Ahmad Haffar, ‘The Voice of Dubai’

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