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YouTube

youtube turns 20

YouTube turns 20 and reveals insights on MENA’s creator economy growth

Javid Aslanov, Connected TV

Capitalising on Ramadan’s digital shift towards Connected TV

The Annual: YouTube’s Top 10 lists for 2024

YouTube Connected TV CTV

UAE, Saudi, Qatar viewers shift to watching YouTube on Connected TV

YouTube MENA rallies to support 500 aspiring female creators

Hisense goes ‘Beyond Glory’ with UEFA Euro 2024 campaign

Conscious Media partners with Greenbids to help reduce carbon impact

Riyadh Season goes big with promo video for historic boxing match in Saudi Arabia

YouTube announces new podcast series focusing on Saudi youth

THE WORK

AMC DMCC launches 360° ‘Drive Your Dzire’ campaign for Suzuki

Himalaya campaign

Advertising Creative Featured The Work VideoJun 16, 2025

Himalaya speaks Gen Alpha’s language without trying to be them

L’Oréal Paris

Advertising Creative Digital Featured Marketing Media The WorkJun 11, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

adidas Al Ahly FC football club

Advertising Creative Digital Featured Marketing Media The WorkJun 9, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

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