Rabih Bekai, Business Development & Agency Relationship Lead, Hills Advertising. Hills Advertising, a leading out-of-home (OOH) agency in the Middle East, has announced the appointment of Rabih Bekai as Business Development & Agency Relationship Lead.
With more than 20 years of transformative leadership in media strategy with a focus on OOH, Bekai joins the team to drive growth, deepen agency partnerships, and elevate the value of OOH conversation in an increasingly fragmented advertising landscape.
Commenting on his appointment Hiba Momani, Managing Director of Hills Advertising, said: “Rabih’s deep understanding of agency dynamics and his groundbreaking work in OOH measurement align perfectly with our mission to redefine outdoor advertising.”
“His appointment underscores our commitment to blending creativity, technology, and accountability. We’re confident Rabih will strengthen our position as the region’s most trusted OOH partner,” she added, explaining how Bekai’s addition to the team will enhance Hills Advertising’s operations in the region.
Bekai’s career has involved integral roles at top media and OOH agencies in the region such as OMD MENA, Seventh Decimal and more.
Over the course of his career, he has supported media vendors in improving their product offering, benchmarked pricing models, and provided best practices across new business development, product development, market research, sales strategies and more.
In his new role, Bekai will leverage Hills Advertising’s largest highway-centric OOH network to deliver data-driven, creatively bold campaigns, that maximise reach, frequency, and cost efficiency for agencies and brands.
