PRCA MENA has launched its first-ever regional podcast, Al Sidq, which translates to ‘the truth’.
The platform aims to be dedicated to real and honest conversations with influential voices in PR, media and communication within the region.
Hosted by Head of PRCA MENA and seasoned journalist, Conrad Egbert, Al Sidq aims to go beyond the headlines to uncover the real stories, perspectives, and thought processes that shape the industry. From career-defining moments to reflections on the region’s evolving media ecosystem, the podcast will bring together decision-makers and change-drivers for frank, engaging dialogue.
“The PRCA Mena’s new ‘vodcast’ is essentially about people, the human mind and what makes it tick,” said Egbert.
He explained the podcast’s relaxed, casual setting, aims to provide a comfortable space for unfiltered, and sometimes even uncomfortable conversations with those shaping the region’s narrative – their wins, their challenges and how they see the road ahead.
“Its primary purpose is to pick the brains of regional experts, while shining a spotlight on the immense creativity that this region adds to the global collective,” Egbert added.
The debut episode features C-suite leader and communication expert Camilla D’abo and Co-Founder and Owner of Seven Media, Gregg Fray – two of the region’s most respected communications professionals. Their conversation explores personal and professional milestones, the evolution of agency life and the direction in which the industry is headed.
The first episode of the PRCA MENA podcast Al Sidq drops on 15 July with new episodes to release every two months.
