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Private View by LION Dubai’s Osama Siddiq

LION Dubai's Osama Siddiq shares his thoughts on selected ac campaigns for Campaign ME's Private View this May.

private view osamaOsama Siddiq, Co-Founder & Executive Creative Director, LION Dubai shares his thoughts on Campaign ME's Private View in May.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from April is by Osama Siddiq, Co-Founder & Executive Creative Director, LION Dubai.


Visa

VISA – Cash Walla Visa?

The insight is mint. It nails the local lingo without dressing it up in agency-speak. Feels like one of those ideas where you had an amazing insight, and you forced a tech twist and suddenly we’re in science fair territory. Fun to look at, not sure it actually does justice to the insight.

Bridgestone

Bridgestone MEA – Lap of Love

Important topic, well-intentioned, but let’s be honest, it feels like a safety manual with music. It says the right things but forgets to surprise. A little more creative punch would’ve taken it from informative to unforgettable.

Nimet Akgul

IKEA Al-Futtaim – Supporting First Steps

This is IKEA doing what IKEA does best, making real life feel special. They didn’t even film anything, just let parents be parents. No polish, no posing, just pure joy.

It’s the kind of ad you accidentally rewatch three times. Total win.

adidas

adidas Originals – Loomhood Collection

This one walks in with swagger and doesn’t fake a single frame. It’s raw, it’s grounded and it owns its space without trying to please everyone. Easily one of the rare ads that actually feels like it belongs where it was made.

Loud applause from this side.

Zindagi Ko Yas Bol Zindagi Na Milegi Dobara sequel

Yas Island – Zindagi Ko Yas Bol 

Big idea, big nostalgia, big budget and still, somehow, big miss.

The casting was a shortcut to the audience’s hearts, but the delivery felt like a school play. It could have been magic, but instead it’s over-acted and under-directed. Bollywood deserves better. So does Yas.

By Osama Siddiq, Co-Founder & Executive Creative Director, LION Dubai.