SOCIALEYEZ, a leading team of creative strategists in the Middle East, has revealed its newest client win: the Department of Government Enablement (DGE) in Abu Dhabi.
Effective 1 April 2025, SOCIALEYEZ was appointed as the official creative agency for DGE, including its sub-accounts TAMM and MAWAHEB.
As part of this strategic partnership, SOCIALEYEZ will manage the Department’s digital presence – from social media management and strategic campaign planning to high-end content production, creative direction and website development.
“This win is a major step forward in our expansion journey,” said Tarek Esper, Managing Director of SOCIALEYEZ.
“Being entrusted by DGE and its sub-entities is a testament to our commitment to delivering meaningful, data-driven work that drives real impact. It also reflects our ability to lead large-scale digital transformation efforts across government platforms,” Esper added.
This partnership marks a significant milestone in the agency’s expansion, reinforcing its growing presence and operational strength in the capital, and is in line with its commitment to be a trusted partner for digital transformation within the public sector.
The strategic partnership a;sp aligns with SOCIALEYEZ’s mission to support visionary government-led initiatives and enhance public sector communication across the UAE.
Already trusted by some of the most influential public and private entities in the region, SOCIALEYEZ aims to continue delivering integrated digital solutions that shape the future of citizen engagement.
Earlier this year, in April 2025, the agency also announced its entry into the Food and Beverage (F&B) sector through two new partnership with fast-food chain Texas Chicken and restaurant chain, Buffalo Wild Wings. Both these collaborations signalled a formal step in the agency’s expansion into the F&B industry.
The agency was also awarded with the Social Media Agency of the Year at the Agency of the Year Middle East awards hosted by Campaign Middle East in December 2024.
