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Jon Holloway, Managing Director - MENA, AKQA

AKQA appoints Jon Holloway as Managing Director for the MENA region

Rethinking Saudi Arabia brand strategy

Bassmat on Saudi Arabia Marketing

Marketing in Saudi Arabia isn’t evolving – it’s being reinvented

Samsung X Factor

Samsung reveals brand benefits of partnering with X Factor Dubai

Abu Dhabi Arabic Language Centre ALC Boopin DCT Abu Dhabi Department of Culture and Tourism

Podcast: DCT Abu Dhabi and Boopin on the power of marketing in Arabic

THE WORK

L’Oréal Paris

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

adidas Al Ahly FC football club

Advertising Creative Digital Featured Marketing Media The WorkJun 9, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Featured Marketing The Work VideoJun 4, 2025

ICON brings Sharjah’s story to life through cinematic storytelling

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2025

EBM Peek Freans campaign builds AI-powered YouTube series for children

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

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How luxury branded residences transform a label into a lifestyle

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Wellness is luxury

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L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

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