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ZEE Entertainment transforms Z brand into content and technology powerhouse

WPP Media expands Open Intelligence, reveals retail and media partners

From left, Sam Bevan, Global Head of Emerging and Scaled at Spotify, and Mohamed Megahed, Managing Director, MENAT, Aleph.

Aleph expands Spotify partnership to manage global ad sales in 80+ markets

Talking brand ‘suitability’ and ad effectiveness with CNN’s Rob Bradley

Data clean room as a post-cookie solution

Equativ invests a stake in digital video company Nowtilus

THE WORK

L’Oréal Paris

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

adidas Al Ahly FC football club

Advertising Creative Digital Featured Marketing Media The WorkJun 9, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Featured Marketing The Work VideoJun 4, 2025

ICON brings Sharjah’s story to life through cinematic storytelling

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2025

EBM Peek Freans campaign builds AI-powered YouTube series for children

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